Abstract
We run a Malaysian dessert business called onde-onde. Onde-onde refers to glutinous rice balls dessert that is very famous in Malaysia especially among the Malays community. The original onde-onde or also called as Kuih Melaka by some people is coated with fresh shredded coconut where its pandan flavored skin wraps semi-melted palm sugar that would burst upon the first bite.
We decided to sell this product because onde onde is quite similar with this one famous Japanese dessert, mochi so we were thinking of selling this because it has a potential for being recognised all over the world. Our business is based in Johor Bahru,
In Johor, our target market is the people living here as young as age of 5 and above. We have variety of flavours for our Onde Onde to make it different from any other companies who also sell this out there, for example we have the original pandan, red beans, yam, chocolate and also durian. We are very confident of the competitive advantage we have will be able to attract more customes. Our management team consists of 3 people where each of us have our own tasks from getting the ingredients from the suppliers to selling it to the customers.
With a good marketing plan which includes promotional activities both online and offline will help to boost sales from the very beginning. Hence, it will increase profits. We also receive overwhelming and positive feedbacks from the customers and their continuous support. Chewy Bytes Company really care a lot for their customers on what they need and want because we believe that it’s impossible to sustain a business if you don’t have a good customer relationship
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Muhammad Roshdy, Nur Atiqah 2019117889 Mohd Radzi, Nurulain 2019110187 Muhammad Zahidi, Muhammad Aiman 2019532197 Mohd Bakri Rahaimi, Aiman Danial 2019932259 Azman, Arinna Syakirah 2019355765 |
Contributors: | Contribution Name Email / ID Num. Advisor Ahmad Awalluddin, Janatul Akmar UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence > English language |
Divisions: | Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management |
Keywords: | Market, Customes, Business |
Date: | 29 January 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/49974 |
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