ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi

Yahaya, Nur Khalidah and Mohamad Fauzi, Intan Syafiqah (2018) ENT600 : McDonald's@Puncak Alam / Nur Khalidah Yahaya and Intan Syafiqah Mohamad Fauzi. [Entrepreneurship Project] (Unpublished)

Abstract

This study focuses on fast-food industry, namely McDonald's. McDonald's@Puncak Alam is selected as a case study because it have high demand among UiTM student, Puncak Alam Community. McDonald's@Puncak Alam provides a variety of meal selection and promotion such as hamburgers and sandwiches, chicken and fish, snacks and sides, beverages, desserts and shakes, breakfast/AII-day breakfast and McCafe. In order to maintain customer loyalty, McDonald's@Puncak Alam must focus on the fact that there is an ever-changing market and that the wants and needs of consumers are constantly changing.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Yahaya, Nur Khalidah 2016418918 Mohamad Fauzi, Intan Syafiqah 2016418942
Contributors:	Contribution Name Email / ID Num. Thesis advisor Zainal Abidin, Zanariah (Hajah) UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Industry H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Business
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Architecture, Planning and Surveying
Keywords:	Fast-food, Industry, McDonald's, Puncak Alam
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/49828