Abstract
The case study of Bonks Bundle Company covers some of the problem statements that need to be analyzed and require improvement. Referring to the case study, the study describes a details background on the Bonks Bundle Company includes the organizational structure of the company, products and services, marketing strategy, operations strategy and the financial management. Through information by interviews with supervisor and company owners and by observations method, we had analysis the data via SWOT analysis methods. SWOT analysis was created to identify companies' strength, weakness, opportunity, and thread for the improvement process. Finally from the finding, we had come out with recommendation and improvement that require improvement for the future.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Roseha, Iskandar Zulakrnain 2014854186 Alias, Muhamad Helmi 2014854664 Abu Zaki, Muhammad Nasuha Alif 2014607594 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Zainal Abidin, Zanariah (Hajah) UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Industry H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Business |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Architecture, Planning and Surveying |
Keywords: | Products, Marketing, Operations, Bonks, Bundle, Wardrobe |
Date: | 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/49827 |
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