ENT600 : Bonks vintage wardrobe / Iskandar Zulakrnain Roseha, Muhamad Helmi Alias and Muhammad Nasuha Alif Abu Zaki

Roseha, Iskandar Zulakrnain and Alias, Muhamad Helmi and Abu Zaki, Muhammad Nasuha Alif (2016) ENT600 : Bonks vintage wardrobe / Iskandar Zulakrnain Roseha, Muhamad Helmi Alias and Muhammad Nasuha Alif Abu Zaki. [Entrepreneurship Project] (Unpublished)

Abstract

The case study of Bonks Bundle Company covers some of the problem statements that need to be analyzed and require improvement. Referring to the case study, the study describes a details background on the Bonks Bundle Company includes the organizational structure of the company, products and services, marketing strategy, operations strategy and the financial management. Through information by interviews with supervisor and company owners and by observations method, we had analysis the data via SWOT analysis methods. SWOT analysis was created to identify companies' strength, weakness, opportunity, and thread for the improvement process. Finally from the finding, we had come out with recommendation and improvement that require improvement for the future.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Roseha, Iskandar Zulakrnain
2014854186
Alias, Muhamad Helmi
2014854664
Abu Zaki, Muhammad Nasuha Alif
2014607594
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah (Hajah)
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Architecture, Planning and Surveying
Keywords: Products, Marketing, Operations, Bonks, Bundle, Wardrobe
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/49827
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