Social media portfolio : “Jelly Shoes Passion” / Baizura Razlan

Jelly Shoes Passion has been established since April 2018 and operated by using Facebook as its online platform. Jelly Shoes Passion are designed by women to women. It's a trendy, comfortable shoes solution that is completely customizable in terms of style, colors & material of high quality rubber. Consumers of the Jelly Shoe Passion, will have the flexibility of having different looks for multiple outfits and settings in one shoe. From the outdoor event to the afterschool event and hangout, this shoe is one type fits all. My target audience is comprised of fashion-conscious, active, and social pre-teens, teenagers, and young adults. They have demanding schedules during and after school, success in extracurricular activities, have part-time jobs, and spend the weekends hanging out with their friends at the mall and movies.