RDRY Car Rental / Donny Mapat ... [et al.]

Mapat, Donny and Bider, Rohner and Morris, Ryndell Stevie and Madil, Yefta (2011) RDRY Car Rental / Donny Mapat ... [et al.]. [Entrepreneurship Project] (Unpublished)


Our company's name is RDRY which it are our four initial names. Our company
nature of business is related to car a rental service which is gives services to students who
are our target market. Starting with the administration plan, our company is located at lndah
Permai Sepangar which is the best location for our car rental services to operate. Why the
location is the best for our car rental services? This is because lndah Permai can be
describing as the heart for the institute high educational students to do their rutin. The
company also able to planned the best conditions and working scheme for the employees to
Our main business is renting cars. We will try to give the best services to our
customers which in term of service, rates, quality of cars and so forth. Although we only
provide four cars but in does not mean we cannot compete with other competitors. Our car
rental services is very useful for those who are students that almost always they need a cars
to do their task such as do their assignment which required a car to complete their research.
So that basically why we are open car rental services at lndah Permai.
In term of our management, our management is not very complex, our company has
one manager for each department and of course there will have a general manager as our
head in the company. Each manager for each department has their own responsibilities and
each of them has their own assistant. In time to time, we will have meeting pertaining the
issues that occurred and we solve them and make consensus decision.
Our company business market is till new so our target market still does not recognize
us but however our company will try to figure it out what will makes customer know our
existence in this car rental services business. Our company wills try varieties of marketing
strategies to persuade customer to use our services. We have competitors which are tough
competitors but we still compete with them. We have also our own monthly sales forecast
indicates how much we will get the revenue every month and yearly sales forecast as well. In
order we want to ensure we are on the right track of budget plan, we have our own marketing
Our company has its own financial plan. Financial plan is combination of the entire
budget from the operation budget, administrative budget, and marketing budget. This
financial indicates our business whether it is towards downwards or upwards from the result
of the graph measurement. Form financial plan, we basically able to identify where we must
change if there is downwards sign and for the upwards sign of course it is good enough to
have such car rental services business.


Item Type: Entrepreneurship Project
Email / ID Num.
Mapat, Donny
Bider, Rohner
Morris, Ryndell Stevie
Madil, Yefta
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HD Industries. Land use. Labor > Service industries
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords: Business plan; Business management; Entrepreneurship; Car rental; Rental service
Date: 2011
URI: https://ir.uitm.edu.my/id/eprint/49759
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