Abstract
Fantasy Kalimba offers more than 5 types of kalimba to give the satisfaction of customers. It is identifying the people want to try the thumb piano acoustic finger for the new hobbies. It is also targeting children, adults and the elderly to buy this product.
Fantasy Kalimba marketing strategy is to emphasize the quality and price of product. It offers the affordable price because many people want to buy this product in Malaysia. Thus, I develop marketing strategy that gives attraction to buy Kalimba. The material of kalimba is high quality and the sound of kalimba give a peaceful.
The management of Fantasy Kalimba consists by Hanis Hazwani Binti Zulhairi. I create Facebook to expand my business through social media and learn how to post Facebook post for business product whether teaser post, soft shell and hard sell. I must promote the product through the social media in Malaysia especially for the people who like to play instrument.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Zulhairi, Hanis Hazwani 2019256628 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing M Music and Books on Music > ML Literature of music > Instruments and instrumental music |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management |
Keywords: | facebook, sales, piano acoustic finger, instrument |
Date: | January 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/49601 |
Download
49601.pdf
Download (2MB)