Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman

The purpose of this study is to investigate the marketing strategies using online music platforms as promotional tools for musical products produced by the UiTM faculty of music students. Specifically, this study is focusing on three elements and they are to identify the online music platforms most used in promoting music among the UiTM faculty of music students, to investigate how online music platforms can help in promoting music among the UiTM faculty of music students and to discover the challenges faced in using the online music platforms they choose. This study was conducted using a qualitative method. Eight students whom have enter the Malaysian music industry that signed under record label and move as independent artist had interviewed to answer a set of 8 questions. After the questionnaire has been prove by the supervisor, the questionnaires can be used to interview all eight respondents. All the respondents are choose as they are UiTM music students and also involve in the music industry. In short, this research is important because it will promptly provide ideas or solutions on the marketing strategies that can be used and suited for Malaysian artistes self-marketing and at the same time, finding a way to manage their marketing tools better and ideas to maintain their promotion of musical products.