Design DNA: at the reflective aspects in the level of design / Izzuddinazwan Misri and Amer Shakir Zainol

Misri, Izzuddinazwan and Zainol, Amer Shakir (2021) Design DNA: at the reflective aspects in the level of design / Izzuddinazwan Misri and Amer Shakir Zainol. International Journal of Art and Design (IJAD), 5 (3). pp. 19-27. ISSN 2710-5776

Abstract

Design DNA derives from the idea of DNA concept, commonly known as the chromosome and genetic formation that make most of the organism and, it has its identical profile and criteria. In Design DNA, it contains the attributes that can be referred to the design levels, which contains the visceral, behavioral and reflective. Hence, each level has its details where makes criteria for the desired design are completed. Moreover, these three levels are segregated with discrete aspects of making design. Continuously, each in-level design is expressed in the recognition perspective, and here, the visceral, behavioral, and reflective parts of design DNA are set to be simplified in terminology. Moreover, certain levels like visceral and behavioral aspect formulation for design DNA have been discussed, but no discussion was made in the reflective level. This study focuses on one perspective of the reflective level part and the suggested formulation in purpose for the complete design DNA.

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Item Type: Article
Creators:
Creators
Email / ID Num.
Misri, Izzuddinazwan
izzuddinmisri@gmail.com
Zainol, Amer Shakir
Amers781@salam.uitm.edu.my
Subjects: N Fine Arts > N Visual arts (General) > Theory. Philosophy. Aesthetics of the visual arts
N Fine Arts > NC Drawing. Design. IIlustration > Study and teaching > Theory of design
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Journal or Publication Title: International Journal of Art and Design (IJAD)
UiTM Journal Collections: UiTM Journal > International Journal of Art and Design (IJAD)
ISSN: 2710-5776
Volume: 5
Number: 3
Page Range: pp. 19-27
Keywords: Design DNA; Levels of design; Reflective level
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/49289
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