Berjaya Painting Enterprise / Mohd Fikri Ab Rahman ... [et al.]

Ab Rahman, Mohd Fikri and Abidin, Aliff Didii and Johari, Fikhry Fazli and Muhuddin, Ahmadin and Abd Karim, Noor Shazilah (2010) Berjaya Painting Enterprise / Mohd Fikri Ab Rahman ... [et al.]. [Entrepreneurship Project] (Unpublished)


We choose the name Berjaya Painting Enterprise because "Berjaya" means
successful and we are very assured that this business will success excellently after we
exist and enter into its market. Painting here shows our main activity of business which
is car painting service. By this, customers already know the main service that Berjaya
Painting Enterprise offers to them. Lastly, "Enterprise" here means our form of business
which is partnership business. Factor of choosing the name of business is one of the
important things that must be considered in introducing and expanding a new business.
The chosen name must be easy to be remembered by customer so that they will always
find the business company that they remember. This also indirectly involves the
promotion activity when they tell other people about Berjaya Painting Enterprise.
Berjaya Painting Enterprise is planning to offer services to improve, change
colors, modify or design, install, sale or supply vehicle accessories and the other needs
for vehicle modifications. Nature of this business is automotive services and repairs
shop. The services and products offered is very unique which are cheaper than
competitors' price with high quality painting and repairing services. At the same time,
Berjaya Painting Enterprise also displaying accessories that will be used in painting and
repairing activities for customers' choices and arso offering service that based on
customers' wants where Berjaya Painting Enterprise will design any graphic that
following customers'preferrence. Both of these services are still have not been offered
by other Berjaya Painting Enterprise's competitors. Besides this, paints that will be used
in producing these services are very quality paints which can produce exactly car image
like in the car game graphic.


Item Type: Entrepreneurship Project
Email / ID Num.
Ab Rahman, Mohd Fikri
Abidin, Aliff Didii
Johari, Fikhry Fazli
Muhuddin, Ahmadin
Abd Karim, Noor Shazilah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HD Industries. Land use. Labor > Service industries
T Technology > TT Handicrafts Arts and crafts > Painting, varnishing, gilding, etc. > Spray painting
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship; Car accessories
Date: November 2010
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