Abstract
We choose the name Berjaya Painting Enterprise because "Berjaya" means
successful and we are very assured that this business will success excellently after we
exist and enter into its market. Painting here shows our main activity of business which
is car painting service. By this, customers already know the main service that Berjaya
Painting Enterprise offers to them. Lastly, "Enterprise" here means our form of business
which is partnership business. Factor of choosing the name of business is one of the
important things that must be considered in introducing and expanding a new business.
The chosen name must be easy to be remembered by customer so that they will always
find the business company that they remember. This also indirectly involves the
promotion activity when they tell other people about Berjaya Painting Enterprise.
Berjaya Painting Enterprise is planning to offer services to improve, change
colors, modify or design, install, sale or supply vehicle accessories and the other needs
for vehicle modifications. Nature of this business is automotive services and repairs
shop. The services and products offered is very unique which are cheaper than
competitors' price with high quality painting and repairing services. At the same time,
Berjaya Painting Enterprise also displaying accessories that will be used in painting and
repairing activities for customers' choices and arso offering service that based on
customers' wants where Berjaya Painting Enterprise will design any graphic that
following customers'preferrence. Both of these services are still have not been offered
by other Berjaya Painting Enterprise's competitors. Besides this, paints that will be used
in producing these services are very quality paints which can produce exactly car image
like in the car game graphic.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ab Rahman, Mohd Fikri 2007141329 Abidin, Aliff Didii 2007141307 Johari, Fikhry Fazli 2007141339 Muhuddin, Ahmadin 2007141321 Abd Karim, Noor Shazilah 2007141295 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade H Social Sciences > HD Industries. Land use. Labor > Service industries T Technology > TT Handicrafts Arts and crafts > Painting, varnishing, gilding, etc. > Spray painting |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Keywords: | Business plan; Business management; Entrepreneurship; Car accessories |
Date: | November 2010 |
URI: | https://ir.uitm.edu.my/id/eprint/49136 |
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