Fashionvalet Sdn.Bhd / Nurin Afifah Shahrudin

FashionValet is an online fashion retailer that was launched in November 2010 with only 10 designer local brands, and a three-man team with an initial capital of RM100K. Six years later, the company has 120 employees and has more than 500 brands across Southeast Asia, and offices in Kuala Lumpur, Singapore, and Jakarta. FashionValet is the idea generated by a husband and wife tag team, FadzarudinAnuar and VivyYusof. FashionValet proudly positions itself as Malaysia’s first and hottest online fashion store that aims at bringing the latest fashion trends to the customer’s doorstep. FashionValetfocusses on promoting Malaysia’s homegrown brands and designers as well as products from rest of the South East Asia online. After six years in this e-commerce fashion industry, they have gained enormous popularity by establishing a niche, targeting the fashion savvy ladies who prefer quality and premium clothing over purely price conscious pieces. FashionValet is known for providing exclusive and premium service. They faced several problems in their business. Hence, this study is to explore the strength and opportunities and threats so that the problems can overcome.