Hub Warong Rider / Norhasnini Mohamad

Mohamad, Norhasnini (2021) Hub Warong Rider / Norhasnini Mohamad. [Entrepreneurship Project] (Submitted)


Warong Rider, a new delivery platform launched in November 2020, is trying to lend a helping hand to the small-scale players by charging relatively reasonable rates for their delivery services, thus creating a win-win situation for both consumers and traders. Warong Rider is an initiative by SME Corp Malaysia is an agency under the Ministry of Entrepreneur Development and Cooperatives through its Micro Connector Programme, and it is being implemented in partnership with the Federation of Hawkers and Petty Traders Associations of Malaysia to cater to the delivery needs of hawkers and petty businesses nationwide. The new platform charges RM2 for the first kilometre and 80 sen for each subsequent kilometre.
Currently, Warung Rider has more than 300 riders operating in Selangor and Kuala Lumpur. It has also started operating in Perak, Johor, Selangor and Melaka and is targeting 11,000 riders nationwide by the end of this year. Under its first phase, Warong Rider chief executive officer Mohd Nadzri Kamarulzaman said Warong Rider targets to have 20 riders in each Parliamentary constituency who will help to facilitate the delivery requirements of the local hawkers and traders, regardless of whether they are formal or informal. Besides food and beverages, Warong Rider also delivers parcels and documents. Its mobile application also allows its clients to purchase groceries and pharmaceutical products online.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohamad, Norhasnini
Email / ID Num.
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Online Food Delivery Market, Local hawkers and traders, Halal food and beverages, parcels and documents
Date: May 2021
Edit Item
Edit Item


[thumbnail of 48910.pdf] Text

Download (579kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details