Purrfectly Brew Cafe / Nur Aina Syakirah Mohd Fadzil ... [et al.]

Mohd Fadzil, Nur Aina Syakirah and Amran, Nor Farhani Alissa and Rosli, Nur Nilam Fitria and Mohd Azli, Nurul Ain and Ahmad Zaidi, Anis Syazwani and Kamarudin, Nor Khasmawati (2021) Purrfectly Brew Cafe / Nur Aina Syakirah Mohd Fadzil ... [et al.]. [Entrepreneurship Project] (Unpublished)


The Purrfectly Brewed Cafe is a cat cafe and a service business in nature. The business served cafe food and beverage as well as providing entertainment through the cafe cat studio. The cafe has a comfy and cosy atmosphere that will allow customers to relax and rewind from the stress of daily life. The speciality of this business is that unlike most other cat cafes that bought their fancy cats from the store, all of the Purrfectly Brewed Cafe cats are adopted from the streets. To ensure the well-being of the stray cats adopted is always taken care of, the cafe is in partnership with a veterinary clinic known as the Kitty Cottage Veterinary Clinic where the clinic vet will personally monitor all of the cafe cats ensuring them to be in their very best health. The business is also cooperating with SPCA, an NGO that is also involved in stray animals rescuing activities. Our business objective is to establish a local brand to be one of the recognized brands and to boost the cat cafe business in Malaysia making it a sustainable business that can generate income and contribute to the growth of the nation economy. Our mission is to serve the best cafe food and beverage to our customers. At the same time rescuing stray cats and finding them a new loving home. Meanwhile, our vision is to become a well-known cat cafe and expand our business into a franchise in Malaysia. Our cat cafe is located at No 7, 49-01, Jln Medan Pusat Bandar 8A, Seksyen 9, 43650 Bandar Baru Bangi, Selangor where it operates on every Tuesday to Sunday from 12 p.m. to 8 p.m. The target market of this business is from mass customers regardless of their background and ages but based on the business location we are expecting our customers to come from three main states which are Selangor, Kuala Lumpur and Negeri Sembilan as they are the nearest to our business premise. Aside from having an amazing menu and service, we also offered discounts to our customers so that they get the best experience at our cat cafe.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Fadzil, Nur Aina Syakirah
Amran, Nor Farhani Alissa
Rosli, Nur Nilam Fitria
Mohd Azli, Nurul Ain
Ahmad Zaidi, Anis Syazwani
Kamarudin, Nor Khasmawati
Email / ID Num.
Thesis advisor
Ali, Dr. Asiah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Keywords: Purrfectly Brew, Cafe, ENT300
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/48905
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