A study on the effectiveness of promotion campaign towards Visit Malaysia Year (VMY) by tourism Malaysia / Siti Musliha Hassim

Malaysia Year 2007 is strategic campaign to promote Malaysia aggressively in the global markets. Tourism Malaysia is instrumental in developing Malaysia's tourism industry. In conjunction to promote Malaysia as a world destination, Tourism Malaysia is a statutory body to promote Malaysia by implement the Visit Malaysia Year campaign. Hence, the purpose of the study is to examine society and tourists on awareness towards Visit Malaysia Year campaign and the effectiveness of the Visit Malaysia Year campaign to our tourism industry. The nature of the approach for the study can be seen most clearly by assessing the factors that contribute the level of awareness among tourists and society towards Visit Malaysia Year. Thus, the research design will involves interview with the industry expert, observation, past experience and survey questionnaire. In addition, secondary data will be gathered from the Internet, magazines, journals, previous research, project papers, and newspapers. This purpose of the study will eventually help Tourism Malaysia improve on the services for the benefits of the tourists and local people. The scope of the study is at Klang Valley area only. The availability of data and the accessibility of data will be the study limitation. While the time frame given to complete the study and the limited budget will be the study constraints.