The factors that influence facebook usage among small and medium enterprises (SMEs) in Kelantan / Puteri Nur Salfarina Tuan Salim

This study purposed to identify the most significant factor that influences the usage of Facebook among small-medium enterprises (SMEs) in Kelantan. In addition, it also examine the additional factors and the differences in term of sales performance after using Facebook for their business. This study integrated between compatibility, cost-effectiveness, trust, and interactivity, which is the factor that are more likely influence SMEs to use Facebook and the differences after using Facebook in term of sales performance. Statistical analyses were based on the data information gathered, through questionnaire survey from 103 SMEs in Kelantan. Correlation analysis was used to identify the most significant factor that influence Facebook usage while coefficient analysis was used to test the hypotheses. From the findings, it was found that interactivity is the most significant factor among those four factors and Facebook usage effect their sales performance after using Facebook. Additionally, compatibility, cost-effectiveness and interactivity were identified as factors that influence Facebook usage among SMEs. This study is limited in selection of samples. The samples only covered one state only which is in Kelantan. Future research can be conducted for whole SMEs in Malays. The outcomes might be accurate as more state involves in future research. This study investigated the differences after the company use Facebook in term of sales performance and also investigated the additional factors that might influence them use Facebook compare to the four factors that involved in this study.