Case Study : Farm Fresh / Nurul Izzah Muzammil

Muzammil, Nurul Izzah (2021) Case Study : Farm Fresh / Nurul Izzah Muzammil. [Entrepreneurship Project] (Unpublished)


Farm Fresh milk company is a Malaysian agriculture company that sells milk to Malaysian consumers. It is first ever milks company that are Malaysian product. The decision to establish the milk company made after saw a lot Malaysian brand sells dairy milk product flour-based.
However this company has been through many obstacles, this product has been tested several times but it is failed. This test is essential to make sure it tasteful and safe to consume. Because of that, Loi brings in Azmi Zainal from Government-Linked Company to help him overcome this matter. Loi Tuan Ee knew that if he did not solve this matter, he cannot succeed. With a plan form Dairy Industry Services presented by the Malaysia government, a little bit help him to reduce cost to invest in this industry. Other than that, he also can get a free delivery dairy product from factory using tanker service from Industrial Service Center. So he decided to tight the condition to maintain his dairy’s quality. They started the company on basic farmers’ market. After noticing that several Malaysian firms were selling products made from powdered milk or reconstituted, he decided to buy some land in Johor and import 60 Holstein jersey cows from Australia. Their headquarters are at Mawai Kota Tinggi, Johor and their other branches and farm at Larkin, Johor and Muadzam Shah, Pahang. Muadzam Shah farm is the largest farm that produce milk. The founder of the milk company is Mr. Loi Tuan Ee who open first milk operator in Johor.


Item Type: Entrepreneurship Project
Email / ID Num.
Muzammil, Nurul Izzah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Local Dairy Industry, Malaysian agriculture company, Malaysian brand sells dairy milk product flour-based.
Date: 2021
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