Case Study : Hajjah Aminah Food Industry Sdn Bhd (HAFI) / Nur Syai’rah Najwa Shamsuri

Shamsuri, Nur Syai’rah Najwa (2021) Case Study : Hajjah Aminah Food Industry Sdn Bhd (HAFI) / Nur Syai’rah Najwa Shamsuri. [Entrepreneurship Project] (Unpublished)


On page of Hajjah Aminah Food Industry Sdn Bhd (2019), on February 2, 2000, Hajjah Aminah Food Industries Sdn Bhd (HAFI) was established, taking over the name of Oz-Asian Food Services Sdn Bhd. The business was formerly headquartered in Melbourne, Australia, at Oz-Asian International Pty, Ltd. In the early 2000s, the business concentrated on producing raw and cooked portion-controlled New Zealand and Australian meats for major franchise chains, airlines, western dining restaurants, and hotels in Kuala Lumpur. In 2005, this company assisted in the establishment of West Food Cafe in Puchong, and later in 2008, HAFI collaborated with Carrefour to open a network of cafes known as "Hello Italy." In 2009, HAFI ended its business partnership with Carrefour to make way for the new image of the target organisation, HAFI cafes in Putrajaya.
The R&D team at Hajjah Aminah Food Industries Sdn Bhd creates new recipes and offers OEM services for a variety of halal foods to customers. They have Jakim Halal, Good Veterinary Hygiene Practice (GVHP), and MARDI Quality Assurance System certifications (M.Q.A.S).


Item Type: Entrepreneurship Project
Email / ID Num.
Shamsuri, Nur Syai’rah Najwa
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Food Industry, Small and medium-sized businesses and Halal food and services
Date: 2021
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