Technology Entrepreneurship Project (ENT 600) : Adidas Cooperation / Farhan Kamaruddin

This project is an effort to find out how ideas can be implemented in a specific way. As an UiTM Arau student, it is part of a case study project for everyone. To this end, I have been able to study a company that developed the same product that I want to create, which is a sports brands company named Adidas® that develops even shoes, that based on Herzogenaurach, Germany. I may collect information from the company in the first part of the project report such as the company history, the technologies used and various types of things that created by the company. Through the SWOT review, I can discern the strenght, weakness, opportunities and threats of this business in the second part of the project report and recognize a better technology system solution for dealing with the present problems faced by the firm. Strategy and plan to strengthen the new structure and business development growth. Because of the problems, I would like to invent a new pattern of shoe in the market. This new pattern product will be able to satisfy the human need in protecting their foot from the risk of injury. Besides that, the additional features will be able to reducing their daily life problems. It can create a flexible, fully breathable, eco-friendly and lightweight shoes.