Technology Entrepreneurship Project (ENT 600) : Rotring Manufacture / Nur Alia Mohd Zukhi

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Arau Perlis, it is a part of study for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research a company which manufactured the product that I like which is Rotring A3 Rapid Drawing Board from Rotring Manufacture. In this part of the project report, the general information of the company has been collected. Information is gathered through the secondary sources as well. In the second part of the project of the report contains the specialized subject study. The objectives of the project is to work on background, organizational structure, products and services by Rotring. Besides that, I also analysed the SWOT and able to distinguish the strength, weakness, opportunities and threats of this company and figure out a solution that can be implemented in the company to cope the current issues that opposed by the company. The strategy and planning to improve the existing system are essential in business development growth.