Technology Entrepreneurship Project (ENT 600) : The North Face / Khairul Aizuddin Zulkefli

In this technology era, a lot of waterproof jacket was produced by a lot of companies and brands which bring a lot of advantages to the user. Waterproof jacket is one of the important things in hiking. As a nature lover or to be exact is a hiker, I believed that waterproof jacket is very important in order to protect ourselves from erratic weather changes. We should consider the features of the jacket before buying any waterproof jacket, so that we know what the jacket can do. I would like to suggest The North Face Evolve II Triclimate as it is having double layer which is adaptable for use in a variety of climates and activities. That’s why The North Face Evolve II Triclimate will be the subject of my case study. This jacket makes me feel like living in a room without worrying about anything. Besides, this jacket has a fancy look and very stylish. This jacket come with the technology which is DryVent that can be fully waterproof and breathable. Although the jacket has brought a lot of advantages, there are also disadvantage, truth be told. Other than costly pricey price, after using several weeks, the zip of this jacket not attached at certain part. They need to produce an advanced version of the jacket is acquired to fulfil the customer’s needs to solve this problem. This case study analyses all aspects and ways to resolve the issues.