Technology Entrepreneurship Project [ENT 600] : Al-Ikhsan Sports / Muhammad Arif Daniel Mohd Ropi

Al-Ikhsan Sports offers what is undoubtedly the coolest range of sports goods, not only for men and women, but also the perfect sportswear for your little one. In addition, they are so progressive that they make any kind of sporting apparel look better and manufacture genuinely high quality items only for the consumer. The challenge is that, just as good as Al-Ikhsan Sports is, they must compete with other companies' advanced technology offerings to be the best in the region. As you are well known, Al-Ikhsan Sports is well known for its large retailers of footwear items. However, some of the shoe soles have a short life span. Shoe insoles and foot orthotics have been promoted and successfully used for sports and other physical activity for many years. They have been administered or recommended for several different purposes, including minimising the incidence of movement related injuries, aligning the skeleton correctly, providing better cushioning, enhancing comfort and reducing muscle activity. To add further examples, the quality and material of the soles themselves plays a major role in ensuring that the footwear can provide good value to consumers. Based on the above condition, I have come up with a few ways to tackle the problems that arise. Sole-mate is a terrific aloe vera infused gel insole with a smart tracking device that lets users run their daily errands or do sports activities without feeling nervous or uneasy about something. Sole-mate gives you full power over your legs to have a positive impact. Sole-mate only uses best practises to manufacture insoles so that the product can further boost the efficiency of Al-Ikhsan Sports. Through this case study, I plan to resolve the obstacles facing us and turn them into opportunities for future markets.