Case Study : Husmat Furniture / Faridah Pauzi

Pauzi, Faridah (2021) Case Study : Husmat Furniture / Faridah Pauzi. [Entrepreneurship Project] (Unpublished)


The primary goal of the case study is to identify the issues that Husmat Utara Furniture has faced in order to maintain and grow their company. In this case study we will study the detailed information about Husmat Utara Furniture from first establishment of this company until now. One of the goals of our research is to come up with a solution that can be solved the problems occurs in Husmat Utara Furniture. The reason for choosing this company because Husmat Utara Furniture is one of the famous furniture stores in north of Malaysia especially in Kedah and Perlis.
The case study will begin with a briefing on the company's past, such as its history prior to the establishment of Husmat Utara Furniture Sdn Bhd. The following section goes through the major issues that arose there, as well as the study's intent. The problem that the organisation is facing will be discussed in greater detail and a better understanding of the problem will be provided. Then, in the segment of company information, the completed company information will be shown, along with a history evaluation. The structure of the business, the goods, or services it offers, and the technology it employs in its day-to-day operations. Finally, we conduct a SWOT review to determine the company's strengths, weaknesses, opportunities, and risks. So, based on the issues that were identified earlier, we can make some recommendations and improvements to address the issue and maintain the company's revenue. That is the ultimate argument that needs to be well-organized in this case study report for Husmat Utara Furniture. Finally, we hope that this research gives a complete picture of the work we did.


Item Type: Entrepreneurship Project
Email / ID Num.
Pauzi, Faridah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TS Manufactures > Furniture
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Small Medium Enterprises (SME), Export And Import Of Office Furniture, Export And Import Of A Variety Of Goods Without Any Particular Specialization N.E.C., Activities Of Holding Companies.
Date: 2021
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