Case Study : Al-Haura Arabic Kopitiam / Amar Iskandar Anuar

Anuar, Amar Iskandar (2021) Case Study : Al-Haura Arabic Kopitiam / Amar Iskandar Anuar. [Entrepreneurship Project] (Unpublished)


This paper focuses on a case study for a famous Nasi Arab Restaurant in Kedah, Al-Haura Arabic Kopitiam located at 32-32B, Lorong BLM 1/4, Bandar Laguna Merbok, 08000 Sungai Petani, Kedah. Therefore, for the purpose of my project report, I held an interview session on 3/5/2021 with restaurant’s owner through telephone called and general business -related information has been collected. I study the business background, organizational structure, and products and services offered who are involved in this business. I also study common business, marketing and operational strategies promote these business services.
In this case study, I also studied and analyzed the state of strengths, weaknesses, opportunities, and threats that can aid the business strategy development by using SWOT analysis. SWOT analysis is used because it helps focusing the business activities inwards areas where the company is strong and where the greatest opportunities lie. So, I can tell and find solutions to overcome every problem facing the company. Besides, this alternative solution can be practiced by the owner for the advancement of the business.


Item Type: Entrepreneurship Project
Email / ID Num.
Anuar, Amar Iskandar
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Arabic Rice Restaurant, Provide food such as Nasi Arab Kambing, Nasi Arab Ayam, Roti Canai, western food and also a lot of desert were served
Date: 2021
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