ETR 300 : Chicken Run industry Sdn. Bhd. / Bismayazar Yusoff ...[et al.]

Yusoff, Bismayazar and Sy. Wafa, Sh. Zahrin and Abdullah, Noor Asyikin and Isahak, Siti Sarah (2003) ETR 300 : Chicken Run industry Sdn. Bhd. / Bismayazar Yusoff ...[et al.]. [Entrepreneurship Project] (Submitted)


Chicken Run industry Sdn. Bhd. is an organization which produces
chicken based food product. Our business is concentrated on the process from raw material to semi- finished goods and finally finished goods like satay, roasted chicken and others.
We choose this business according to a high demand in food industries. As we read in news paper, Malaysia has been the biggest supplier of food to the world, so we want to become one of the supplier to the customers. Another that, our business is
unique compare to same business similar like us. lt is because we process the chicken from raw material to semi- finished and lastly to finished goods and we think we can go far to diversify our product to all states in Malaysia. Our organization has agreed to choose Bandar Perda, as our location to start our business. We choose the place because of the strategic area which is near to our
supplier. Another that it also have good infrastructure and situated at main road, so we can easily promote our product to our customers. The place also strategic because there are many shopping complex at that area, the demand for food increase highly, so we take this opportunities to open our business' here.


Item Type: Entrepreneurship Project
Email / ID Num.
Yusoff, Bismayazar
Sy. Wafa, Sh. Zahrin
Abdullah, Noor Asyikin
Isahak, Siti Sarah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management
Keywords: food product; satay; roasted chicken
Date: 1 January 2003
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