Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar

Ahmad Iskandar, Ahmad Khuzairi Rusydi (2021) Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar. [Entrepreneurship Project] (Unpublished)

Abstract

Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment. Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar. From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd. The business has grown tremendously and currently has over 125 stores located throughout Peninsular Malaysia. Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Ahmad Iskandar, Ahmad Khuzairi Rusydi 2018248894
Contributors:	Contribution Name Email / ID Num. Thesis advisor Nik Muhammad Naziman, Yusrina Hayati UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Sporting goods industry. Recreational equipment H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business > Success in business
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Al-Ikhsan Sports Sdn Bhd, Sole proprietorship enterprise, Sports footwear, apparel and equipment
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/48384