ENT 530 Social Media Portfolio: Zarzou Beauty Serum / Nur Alya Najwa Hisham

Zarzou Beauty is the brand of serum that usually people use as one of daily routine skincare. This serum was established on the 1st of July 2019. Next, this product had been created by the founder while trying ACCA. She found the lovely ingredient product toward skincare that will give the greatest joy and being an avid skincare freak. This product also really affordable and the price are suitable for the function of serum. The target market of this serum is teenagers, adults either man or woman.
The founder had found a problem which is people need to buy many types of serum to solve their problem, but this product can help people to solve the skin problem all in one product. This is the first product that they introduced the Brightening, Hydrating Facial Serum. However, the formula of product are safe to use, and it different from others local product.
Through media social, I learned how to boost my sale and share with people the best serum ever. At the same time, I also can differentiate between hard sell and soft sell. Last but not least, I also had learned how to find how to record and monitor the sale every month by using the G0-Ecommerce Website. By this, it teaches me how to promote and learn more about marketing and marketing strategy.