Technology Entrepreneurship Project (ENT 600) : Pensonic Holdings Berhad / Muhammad Fikri Idris

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Arau Perlis , it is a part of study for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research company which manufactured the same product that I want to develop, which is Pensonic Holdings Berhad, currently based in Simpang Ampat, Pulau Pinang. For the first part of the project report, the general data of the company has been collected. Information is gathered through many sources as well. In the second part of the report, contains the particular subject study. The objective of the project is to work on the background of the company, products and services that Pensonic provides. Next, the study of the technology to manufacture the home electrical appliances, as well as business, marketing and operational strategy used by the company to promote their products which is for me quite interesting. Besides that, I analyzed the strength, weaknesses, opportunities, and threats of this company by using SWOT analysis. So, from the needs and demands of the existing consumers of this company, I analyzed and find solutions to overwhelmed and to fulfil their needs and making new innovation in New Product Development task. So lastly, we need to know that the goals indicate what a business unit wants to achieve. So, every business must plan a strategy for accomplishing its goals which consists of an advertising strategy and effective management.