Technology Entrepreneurship Project (ENT 600) : Sony Corporation / Mohammad Hazwan Salmi

Headphones are a pair of small speaker drivers placed over a user's ears on or around the head. These are electroacoustic transducers that transform an electrical signal into a sound that corresponds to it. Headphones are often referred to as ear speakers or headphones. Sony is a company that strives to be most of the best company. Our corporate strategist market and market creative and high-quality electronic consumer goods. One of products that produce by this company is Sony WF-XB700. The purpose of this case study is to identify, analyses and investigate the company-based product, the problems of the product and proposed solutions to solve the problems. After doing the product analyses the Sony WF-XB700 does not meet the tastes of customers. Sony WF-XB700 have limited controls, no noise cancellation and no interfacing with Sony apps. This is a concern that needs to be addressed in order to benefit consumers who are more involved in this commodity. Customers implicitly purchase Sony WF-XB700 because it is all about songs. In fact, there is no noise cancellation for the Sony WF-XB700, which may create a serious problem since the consumer needs a comfortable headset for everyday use. I conducted a SWOT review at the end of the report to classify certain kinds of issues. I propose that Sony create a special rubber ear cork with different sizes. The best approach is to make an invention with no noise cancellation since that feature has now been given by most of the headphone device. But it is worthwhile for the Sony Corporation to make the solution for their satisfaction with the consumer.