Technology Entrepreneurship Project (ENT 600) : Dyson Ltd / Amyliah Farahanim Alfian

Dyson Ltd is a British technology company that designs and manufactures heaters, blade-less fans, hand dryers and vacuum cleaners. It was founded in 1978 by James Dyson and has grown to be among the crème de la crème in its industry with thousands of customers in over 100 countries worldwide. The company where we specifically focused on in Malaysia is located at 208, Jalan Cyber 14, Senai Industrial Estate IV, 81400 Senai, Johor, Malaysia. James Dyson was born in Norfolk, England in a family of four. He studied in a boarding school known as Gresham’s School in Holt between and 1965 after losing his father to cancer. He spent a year at the Byam Shaw School of Art and four at the Royal College of Art studying interior design and furniture, before eventually joining an engineering school. He got married to Deirdre Hindmarsh (1968) with whom he has three children: Emily, Jacob and Sam. The couple owns a range of million-dollar assets across Europe including a town house in Chelsea, London, a $20 million 300-acre estate in Georgia, a $4.5 million chateau in France, and a 91-metre super yacht ranked the 36th largest in the world as of 2013. Dyson is patron of the Design and Technology Association and succeeded Sir Terence Conran in 2011 as Provost of the London Royal College of Art. Until his sudden resignation in 2004, he was chair of the board of trustees of the Design Museum. The reason we chose this company as it has significant information regarding our proposed product and we are amazed by the technology used and intelligence of the company itself. Dyson Ltd is a British technology company established in the United Kingdom by Sir James Dyson in 1991. It designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladders fans, heaters, hair dryers, and lights. A new idea came up in 1978 where James Dyson became frustrated with his vacuum cleaner’s diminishing performance. Taking it apart, he discovered that its bag was clogging with dust, causing suction to drop. He’d recently built an industrial cyclone tower for his factory that separated paint particles from the air using centrifugal force. He set to work. Five years and 5,127 prototypes later, he had invented the world’s first bag-less vacuum cleaner. This product was the first product that was developed by the Dyson Company. After the first product was developed, the Dyson Company continue to strive for a new development technology where most of their product was made to minimize the energy used by human in order to run their daily life using Dyson product.