Technology Entrepreneurship Project (ENT 600) : Philips Sdn. Bhd / Nur Haziqah Hazaha’Ar

Philips believes in constant innovation and progress. On the back of a strong product line up, they accelerated growth and increased profitability. Philips which is a more focused group, able to deliver consistent performance while continuing its transformation into a market driven lifestyle and technology company their innovative products enhance people's lives, giving them easy access to quality of life benefits. After that, Philips company have three type of hair straightener product that is Straightener Prestige with Sense IQ BHS830/00, Moisture Protect Straightener HP8372/03 and Straight Care Advanced Straightener BHS675/03.Based on the analysis, among the problems faced is not the latest technology, not comparable to the improvement from other companies. Second, it has no colour choice and the last one takes too long, 60 minutes to turn off. All three are factors in the problem of hair straightening products. After that, various alternatives are done to further improve the quality of technology so that hair straightening products from Philips company are in an equivalent position with other companies. Among the alternatives used is rechargeable. Second, durables flexing plate sand lastly is to use 6-cell lithium-ion battery and fast charging. This alternative can satisfy the tastes and satisfaction of the consumer to make improvement the company should make this product can be rechargeable when the user does not use it just like power bank so when the user wants to use it, they can use it anywhere or anytime they want as long as it already charges before. This product will make easy for user to use it at anywhere without thinking if that place has plug or not.