Technology Entrepreneurship Project (ENT 600) : EasyWash Sdn Bhd / Muhammad Aidid Nor Ariffin

EasyWash Sdn Bhd is a company selling a portable washing machine which inspired us and came out with product named EasyWash. Our company is based on business partnership and registered on 11 November 2020. On 2nd January 2021 we decided to commence our company symbolic in chasing our dream. The reason we are choosing washing machine to put in market because this device has become an essential for everyone. Furthermore, what make our product significant from other products in market is our washing machine is portable. Our main objective is to improvise an existing product and produces a better new feature and functionalities. For our company we are choosing to improvise a mini washing machine and turn into a new innovation with latest features to enhance the performance and functionalities. Furthermore, we have conducted a survey with total 64 respondents who have different backgrounds. In majority of our respondents are highly agreed and liked our new innovation. Our product surely will be making it easier for people especially our targeted market, students and traveller to wash their clothes anywhere and anytime. In this new product development report, we have included the research and development, concept testing, a 3D prototype model that have been build according to the sketching and test marketing. The questionnaire has been distributed to the public by through Google form survey and all the data have been collected and been processed to enhance our product. For the competitive advantages, we have a lot of intensive competitors when it comes to washing machine likes Sharp, Panasonic, Samsung and many more. This competition will be more intense as those company have more experienced compared to our company. However, we believe that the competitors businesses also have shortcomings and each has its own advantages. With the special features of our washing machine then we are going to stay in this industries in a long term and continuously improved our products. Last but not least, the management team of our company play good on their role in order to achieve our vision and mission of our company. Each of the organization members pay full attention to their respective positions in controlling,planning and providing the best products to our customers. A good team will give a better results especially to compete with other competitors and to avoid our business to lag behind other businesses.