ETR 300 : Dagang Nusantara Enterprise / Nendrey Nordin ... [et al.]

Nordin, Nendrey and Tumijan, Mohamad Farid and Jamaludin, Shahrul Azmal and Azam Shakri, Mohd. Jefri and Mukthar, Khairol Akmar (2000) ETR 300 : Dagang Nusantara Enterprise / Nendrey Nordin ... [et al.]. [Entrepreneurship Project] (Unpublished)


This business is a manufacturing business that is producing a prawn paste. We are producing two-type quantity of prawn paste, which a 50-gram cube and 1 kilogram bundle. The prawn paste industries nowadays have many competitors but mostly the manufacturer running this kind of business are using traditionally method and low marketing strategy effort.
Our organization is making the industry to operate in a modernized way such as replacing the old equipment and ,method with new one. Even though we are facing a lot
of barriers in making this changing but with the commitment and expertise of our organization member we guarantee this business will be successful in the future. We are confident about the business because the others manufacturer are using the traditional way in managing their business. Our company is using modern marketing strategy in distributing our product in the local market.


Item Type: Entrepreneurship Project
Email / ID Num.
Nordin, Nendrey
Tumijan, Mohamad Farid
Jamaludin, Shahrul Azmal
Azam Shakri, Mohd. Jefri
Mukthar, Khairol Akmar
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management
Keywords: prawn paste; business; manufacturing
Date: 5 October 2000
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