Cosmetics entrepreneurship: an exploratory analysis using latent dirichlet allocation / Yanti Mustapha ...[et al.]

Mustapha, Yanti and Mohd Saad, Sazilah and Hilmi, Mohd Faiz (2020) Cosmetics entrepreneurship: an exploratory analysis using latent dirichlet allocation / Yanti Mustapha ...[et al.]. In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 82-86. ISBN 2716-599X (Submitted)

Abstract

This study presents the key features of text mining based on Latent Dirichlet Allocation (LDA) and demonstrates its application by analyzing cosmetics entrepreneurship related articles. A framework is presented on how to use topic modeling on a collection of articles for an exploratory topicbased literature review. Through Latent Dirichlet Allocation technique, this study is able to extract coherent research topics that are the focus of the 66 academic articles (years 1984 a2019) nalyzed. This study aims to demonstrate how topic models can enrich researcher's methodological toolboxes

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Mustapha, Yanti
ameira574@uitm.edu.my
Mohd Saad, Sazilah
sazilah@uitm.edu.my
Hilmi, Mohd Faiz
faiz@usm.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Economics
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Volume: 1
Page Range: pp. 82-86
Keywords: Text mining; Latent Dirichlet Allocation (LDA); cosmetics; entrepreneurship
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/47984
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