Technology Entrepreneurship (ENT 600) : Travelpod / Nur Hiwala Mohd Hatai

This case study was assigned to choose one company to identify the strength and weaknesses of a product, evaluate their opportunities and threats by using the SWOT analysis. Therefore, I had chosen the Travelpro company which was produced the luggage products. Luggage is an item that is always associated with traveling and vacation. When traveling, people always want the best ones not only for vacation places but also for the items they use to bring their belongings. One of the company products that I have chosen for this assignment was the Platinum® Elite 21” Expandable Carry-On spinner and 25” Expandable. There was a lot of strength on this luggage but also still have a few of the weaknesses that can be improved to make it more effective for the user. From the customer's aspect, design and colour are the most important part that needs to focus more. Attractive and trendy design and also colourful various options of colour can satisfy the customers' wants. By modified the wheels into the type of thick one was one of the suitable ways to handle the problem of wheels damaged easily. Furthermore, when comes to the luggage, the material with high quality was the best choice made by the customers. Polycarbonate is a light material and also scratch resistance is suitable to use whether it rainy or sunny day. Last but not least, people do not know what the actual weight of things they had fills into the luggage. As long as there space, people will put things into it until the luggage full. However, people aware that every luggage is produced with its weight limit. Hence, providing the luggage along with the weight scale can overcome this problem. Finally, every product needs to be improved from time to time to keep the product effective.