Abstract
This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Arau, Perlis, it is a part of study for everyone to undergo a case study project. So for this purposed, I got the opportunity to do research on a company which manufactured the same product that I want to develop in new product development(NPD). the company that I have been chosen is Klean Kanteen that produce thermos and many type of reusable water bottle. The general information of the company has been collected. The information that I get is through the searching in the internet. This is due to Pandemic Covid 19(MCO) in Malaysia that limit the activities of each student. I also analysis the strength, weakness, opportunities and threats of company by using SWOT analysis. The solution that I gain will be later use on the develop in new product development(NPD).
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Mohamad Zamri, Nor Iwani Farzana 2019219726 |
Subjects: | H Social Sciences > HF Commerce > Business T Technology > T Technology (General) > Industrial research. Research and development |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences |
Keywords: | Klean Kanteen ; Thermos ; New Product Development (NPD) |
Date: | 16 June 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/47635 |
Download
![[thumbnail of 47635.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
47635.pdf
Download (211kB)
Digital Copy

Physical Copy
ID Number
47635
Indexing

