Technology Entrepreneurship(ENT600) : Eastman Kodak Company / Hamidah Shabri

Kodak Eastman Company is a company that focus on printing, advanced materials and chemicals. The headquarters of the company that founded by George Eastman is in Rochester, New York. The company produces many kinds of products related to printing and photography. Ring light is one of the products created in category of camera accessories. The Kodak company produced a ring light called Ring Light 10” and the presale of the product is in October 2020.There are a few problems found from the ring light that may affect its performance and become the factors of lack of customer’s interest on it. Firstly, the problem found from the design of the ring light itself. The diameter of the ring light may cause several tricks that affecting the result of the ring light illumination. Secondly, the power supply for the ring light is not compatible for outdoor setting thus make it less portable tool. Thirdly, the wire-attached light controller of the ring light is inconvenience for the user especially those who intended to use the ring light for selfie portrait. Fourthly, the design of the tripod is not suitable for different states. Lastly, the universal smartphone clamp is designed for smartphone size only which it is not compatible with tablet or other wider photography tools. Therefore, several specifications of the ring light need to be changed in order to encounter the problems stated. First of all, the design of the ring light has to be changed. Next ,the power supply of the ring light needs to be upgraded. Besides that, the light controller should be created as a wireless controller to ease the user. Then, the design of the tripod is upgraded for a better one, and lastly, the problem of incompatibility of the clamp can be overcome by changing the design of the universal smartphone clamp.