An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak

In a time when retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise, price, promotion and location, the store or shopping complex / mall itself becomes a fertile opportunity for market differentiation and factors for attraction. Retailers spend millions of dollars each year designing building and refurbishing the shopping complex. With the growth of the shopping complex industry, shopping complex developers have become potent forces shaping image, design atmosphere, landscapes and influencing the daily lives of many hundreds of millions of consumers. This thesis is an appraisal to look upon whether complex environment (image, atmosphere, decor and events) can influences on customers traffic flow at The Mines Shopping Fair. In this study, questionnaires has been distributed and consumers were interviewed in The Mines Shopping Fair complex areas. The Mines Shopping Fair are located at Sri Kembangan, Serdang, Selangor. Approximately 100 respondents from various races, age, occupation and lifestyle that visit these shopping complex were completed sets of questionnaire provided. As determine by factor analysis, the finding indicated that majorities come to TMSF are Male and Chinese are the highest race that like to come to TMSF.