ENT600 : Reckitt Benckiser / Amira Delaila Mohd Nasir

This case study assignment was commissioned to examine Reckitt Benckiser’s company on manufacturing and market their products. The company that I had chosen to investigate more details on is Dettol, a well-known brand of hand wash products. hand wash has become an essential to prevent an individual from bacteria infection and other illnesses caused by viruses. Hand wash is a good choice due to its antibacterial properties and dermal tolerance. hand wash has become an essential to prevent an individual from bacteria infection and other illnesses caused by viruses. Hand wash is a good choice due to its antibacterial properties and dermal tolerance. Among of the problems that have arise between my products would be the production which lacks environmental considerations. Among of the factors is they require the use of non-renewable fossil fuels and oil to produce the plastic bottles. Next, hard to open packages and sticky labels where which could lead to an inconvenience for consumers to buy the product. Other than that, packaging are nonbiodegradable where mainly plastics cannot be broken down after not using it. After that, liquid are mainly made of chemicals which can cause irritations. Among of the solutions would be the use of aluminium packaging as it can be recycled. Furthermore, using dissolvable products can help consumers ensure great experience using the products. Moreover, using glass bottles can also help the environment. Lastly, using natural ingredients can lessen the use of chemical products which could harm the skin of a person. It is to be concluded that, using aluminium packaging with disolvable protection and use natural ingredients can be in result of an improved and safe hand wash product. It will ensure the safety of our health and environmentally safe for us to use.