Technology Entrepreneurship (ENT600) : Multi-Purpose Hanger / Siti Nur Syafiqah Shahidan

One of the biggest producers of hangers in China is YIKAI. The company supplies hangers to a wide variety of brands and stores across the globe. In order to meet diverse demands, they provide a wide range of materials, designs, colour scheme and shelf displays. YIKAI also ensures first-rate quality, market pace and economical pricing. With this conviction in mind, to ensure the protection and stability of our hangers, they have a very strict quality control system. One of the important equipment while doing laundry is to have hangers to hang so that it can dry out your wetted and damp clothes. This is so to avoid your clothes from getting over creased and wrinkles. Due this issues, we have come up with a new product development called Multipurpose Hanger to address the typical problems we have always experienced when doing laundry chores. Alternatively, it would be known by all users with the use of multi-purpose hangers that they do not have to worry about the weight that can hold their clothing, and when it rains, even users can use the multi-purpose hanger's heating system. The process performed to launch the Multipurpose Hanger is the process of new product development (NPD), research and development, design and features of products, concept testing, and marketing testing. A questionnaire survey was administered and circulated through the online Google Form on top of that. We have received a very fair and well accepted responses from the 44 respondents who participate in the questionnaire survey. Henceforth, we believe that our new product development which is Multipurpose Hanger can survive well and able to penetrate into the market successfully without having to face so many problems in the future. We will also take into account every of the responses and feedbacks we have received from the respondent in order to maintain and develop a better product in the upcoming days.