The factors influencing purchase decision of residential properties in Bandar Seri Iskandar, Perak / Nur Raihan Murtadza and Nor Aini Salleh

Murtadza, Nur Raihan and Salleh, Nor Aini (2018) The factors influencing purchase decision of residential properties in Bandar Seri Iskandar, Perak / Nur Raihan Murtadza and Nor Aini Salleh. In: 3rd Undergraduate Seminar on Built Environment and Technology 2018 (USBET2018), September 2018, Universiti Teknologi Mara Perak Branch.

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Abstract

The objective of this study is to identify the factors influencing the purchase decision of residential properties in Bandar Seri Iskandar, District of Perak Tengah, Perak. A conceptual framework was developed based on literature review of previous studies and was then tested on a sample of 110
respondents. The data for this study was collected by using a close-ended questionnaire based on the stratified sampling and convenience sampling methods. Relative Importance Index and Descriptive Analysis were used to analyse the data collected. The study found that the major factor influencing the purchase decision of residential properties is neighbourhood (0.7523), followed by concept and building
features (0.7391), financial (0.7296), location (0.7207), type of land ownership (0.7184), developer reputation (0.7013), demographic (0.6727), and socio-cultural (0.5474). The study is expected to provide more insight into the consistency of factors influencing purchase decision of residential properties.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email
Murtadza, Nur Raihan
nurraihanmurtadza@gmail.com
Salleh, Nor Aini
noinsphd07@gmail.com
Subjects: H Social Sciences > HD Industries. Land use. Labor > Construction industry
H Social Sciences > HD Industries. Land use. Labor > Construction industry > Malaysia
N Fine Arts > NA Architecture > Housing
N Fine Arts > NA Architecture > Housing > Malaysia
T Technology > TH Building construction > House construction
T Technology > TH Building construction > House construction > Malaysia
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus
Event Title: 3rd Undergraduate Seminar on Built Environment and Technology 2018 (USBET2018)
Event Dates: September 2018
Page Range: pp. 57-64
Official URL: https://icrp2018.wixsite.com/icrp18
Item ID: 46773
Uncontrolled Keywords: Residential properties, purchase decision, factors, home buyer
URI: https://ir.uitm.edu.my/id/eprint/46773

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46773

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