The roles of public relations improving business during Covid-19 / Sharifah Aqeela Syed Azhan … [et al.]

Syed Azhan, Sharifah Aqeela and Rosidan, Dina Nur Qistina and Muhamad Helmi, Zetty Zulaikha and Hairul Azizi, Nurfadillah and Hanifah, Nur Maiwani Sulha (2021) The roles of public relations improving business during Covid-19 / Sharifah Aqeela Syed Azhan … [et al.]. e-Journal of Media and Society (e-JOMS), 6. ISSN 2682-9193

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Generally, people know that all the world now having a problem facing the COVID-19 pandemic. The Movement Control Order (MCO) giving a hard situation to the business company. The problems keeping their company on the market, regardless of the big traders or small traders, as there are several limitations during the MCO and giving a hard time to public relations practitioners. This research will be able to attain information about public relations and their job roles. There have a few types of businesses that include in this research such as small businesses, big businesses, and online businesses. In this research, there are six informants who are Public Relations Practitioner, working in private and government sector. In this research paper, researchers used purposive samplings. From this findings, researchers found that Public Relations Practitioners in any business company facing a similar crises such as sales drop, transportation, employees, supplier, packaging and photoshoot during this pandemic COVID-19.


Item Type: Article
Email / ID Num.
Syed Azhan, Sharifah Aqeela
Rosidan, Dina Nur Qistina
Muhamad Helmi, Zetty Zulaikha
Hairul Azizi, Nurfadillah
Hanifah, Nur Maiwani Sulha
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Communication in management. Communication in organizations. Communication of information
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine > Epidemics
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Journal or Publication Title: e-Journal of Media and Society (e-JOMS)
UiTM Journal Collections: UiTM Journal > e-Journal of Media and Society (eJOMS)
ISSN: 2682-9193
Volume: 6
Keywords: Public relations; COVID-19; Movement Control Order (MCO); COVID-19; Business; Social media
Date: 2021
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