The roles of public relations improving business during Covid-19 / Sharifah Aqeela Syed Azhan … [et al.]

Generally, people know that all the world now having a problem facing the COVID-19 pandemic. The Movement Control Order (MCO) giving a hard situation to the business company. The problems keeping their company on the market, regardless of the big traders or small traders, as there are several limitations during the MCO and giving a hard time to public relations practitioners. This research will be able to attain information about public relations and their job roles. There have a few types of businesses that include in this research such as small businesses, big businesses, and online businesses. In this research, there are six informants who are Public Relations Practitioner, working in private and government sector. In this research paper, researchers used purposive samplings. From this findings, researchers found that Public Relations Practitioners in any business company facing a similar crises such as sales drop, transportation, employees, supplier, packaging and photoshoot during this pandemic COVID-19.