Characteristic performance customer relation management: a case study technology education instituition in Malaysia / Muhamad Fairos Mohamad Shah

Customer relationship management (CRM) is a term that
refers to practices, strategies and technologies that
companies use to manage and analyze customer
interactions beside data throughout the customer life cycle
with the goal of improving business relationships with
customers.Customer relationship management (CRM)
assisting in customer retention and driving sales growth for
their sustainability.This studied report that problem on
customer loyalty is defined as a result of consistently positive
emotional experiences which are based on satisfaction and
perceive value of a product or services.CRM systems are
designed to compile information on customers across
different channels or points of contact between the customer
and the company which include the company's platform
website, telephone, live chat, direct mail, marketing materials
and social media. Therefore this study found that CRM
technology systems can also give customer satisfaction on
facing staff detailed information on customers' personal
information, purchase history, buying preferences and
concerns.In addition purpose and objective of this study to
investigate customer relation management between student
intention in organization education and technology
platform.The methodological study is basic research and
exploratory.In addition sample size and scope of this study is
individual student in instituiton organization.Last but not least for conclusion,this study show student satisfaction and loyalty are strongly significant.Further more implication of this study customer intention is highly expected to education
organization of body