Case Study : Musa Jaya Enterprise (Kedai Basikal Puncak Alam) / Nur Zulharni Aisha Zulkifli

Zulkifli, Nur Zulharni Aisha (2020) Case Study : Musa Jaya Enterprise (Kedai Basikal Puncak Alam) / Nur Zulharni Aisha Zulkifli. [Entrepreneurship Project] (Unpublished)

Abstract

This case study project is one of the required assignment for Technology Entrepreneurship (ENT600) Course aiming for students to learn on how to be an entrepreneur that apply the
technology in the business and how the one’s business is managed especially for local SME company. Thus, the chosen company for this case study is Musa Jaya Enterprise.
Musa Jaya Enterprise is an established company of bicycle store. Their target market are around Selangor. Therefore, the company detailed information and products is described based on the interview with Cik Zulniza Adzwa, clerk of Musa Jaya Enterprise.
Lastly, this case study will discuss the strength, weakness, opportunity and thread of the company by using SWOT analysis. Thus, from the needs and demands from the existing
consumers, we analysed and find a solution to overcome and to fulfil their needs in Consumer Trend Canvas (CTC) analysis.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Zulkifli, Nur Zulharni Aisha 2017598351
Contributors:	Contribution Name Email / ID Num. Thesis advisor Zulqernain, Nurul Syaqirah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Musa Jaya Enterprise, selling and repair bicycles
Date:	6 December 2020
URI:	https://ir.uitm.edu.my/id/eprint/46449