Abstract
FELARO is a business that carries out online business of home baked cake delivery. - This business is created to providing homemade, freshly baked premium quality cakes to all customers who love the sweet and delicious cakes. Apart from selling products to consumers, FELARO also provides useful info and tips to our customer on how to baking a cake. Retaining FELARO'S customers is a very strong and suit for this business and so we have strategies in place to ensure that our customers remain happy with our products and services. This" can be achieved if we employ the best customer service executives who are adept at handling orders, promptly attending to complaints and inquiries. We also intend to provide a listening ear to our clients for feedbacks that will help make the company progress. In addition to reinforcing strategies for maintaining customer loyalty towards FELARO, expanding and exploring ways to promote this online product and services business in social media is important. Skills and ways to know how to attract customers are important. Start by giving teaser a customer to give the customer a sense of excitement to know which product to sell. Next, the skills to make soft sell to give you an idea of exactly what the product is going to sell in the right way. Last but not least, hard-sell-making skills to customers to attract customers continue to buy promoted products. FELARO's cake can further enhance this entrepreneurial knowledge to further develop this business in the near future.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Hasnan, Nur Alia Fitri 2016733879 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Zainal Abidin, Zanariah UNSPECIFIED |
Subjects: | H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
Keywords: | social, media, facebook |
Date: | September 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/46149 |
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