Female spectator motives in attending football match / Nurnadira Sofia Mokhtar

Mokhtar, Nurnadira Sofia (2018) Female spectator motives in attending football match / Nurnadira Sofia Mokhtar. [Student Project] (Unpublished)

Abstract

The main purpose of this study is to identify the female spectator motives in attending football match. A survey was conducted among female spectators who attending football match at Larkin Stadium. This study was categorized as quantitative research. 441 respondents were involved in this study. The study used adopted and adapted questionnaire from Wiid and Cant (2015); Sport Fan Motivation. Eight common motives were eustress, self-esteem, escape, entertainment, economic gains, aesthetic, group affiliation, and family. The result indicates that entertainment (M=4.55, SD=0.53) is the best factor of female spectator motives in attending football match. The result also indicates that there were significant difference of motives in attending football match between age and level of education (p<0.05). As conclusion, the element of entertainment should be considered in order to maintain the female spectator in attending football match.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mokhtar, Nurnadira Sofia
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abdul Latif, PM Dr. Rozita
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
B Philosophy. Psychology. Religion > BF Psychology > Motivation
H Social Sciences > HQ The family. Marriage. Woman > Women. Feminism
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Sport Science and Recreation
Programme: Bachelor of Sports Management (Hons.)
Keywords: Female, spectator motives, attending, football match
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/45991
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