Female spectator motives in attending football match / Nurnadira Sofia Mokhtar

The main purpose of this study is to identify the female spectator motives in attending football match. A survey was conducted among female spectators who attending football match at Larkin Stadium. This study was categorized as quantitative research. 441 respondents were involved in this study. The study used adopted and adapted questionnaire from Wiid and Cant (2015); Sport Fan Motivation. Eight common motives were eustress, self-esteem, escape, entertainment, economic gains, aesthetic, group affiliation, and family. The result indicates that entertainment (M=4.55, SD=0.53) is the best factor of female spectator motives in attending football match. The result also indicates that there were significant difference of motives in attending football match between age and level of education (p<0.05). As conclusion, the element of entertainment should be considered in order to maintain the female spectator in attending football match.