ENT 530 Social media report / Nurul Shahira Mohd Khairulnizam

Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living.
Business represents an organised effort by an individual or group of individuals engaged in making a living. It, therefore, includes all those activities which involve production or purchase of goods or rendering of certain services with the object of selling them at a profit. It is expected of business to provide goods and services to the society in an effective manner. That is, while it should aim at earning profit, it should also keep in view the interest of its customers who should feel satisfied after they have Though the term ‘business’ has been defined by different authors in their own ways, there is not much difference in the essence of their definitions. For example according to Urwick and Hunt, “Business is any enterprise which makes, distributes, or provides any article or service which other members of the community need and are able and willing to pay for.