ENT 530 Social media portfolio / Asmin Yaco

Yaco, Asmin (2021) ENT 530 Social media portfolio / Asmin Yaco. [Entrepreneurship Project] (Submitted)

Abstract

Kueh Bangkek Asli is a traditional biscuit that is popular in Sabah made of coconut by the Bugis ethnic. With the growing of this business, it is hoped that this traditional biscuit can be marketed in a modern world we live in today. Made with love traditionally and literally from home in Keningau, Sabah, Kueh Bangkek Asli is ready to find a new target market group especially outside of Sabah. With the help of Facebook business page, we aim to have a great and positive impact to the sales of the product since most of the consumer are relying to online shopping nowadays.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Yaco, Asmin UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Advisor Zainul Abidin, Salzainna UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords:	Kueh bangkek, Sabah, Facebook
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/45911