Cake lapis with stevia / Muhammad Shakil Mohamad, Mohammad Rafiqi Saad and Mohamad Haizal Abdul Ghaffar Cheong

Mohamad, Muhammad Shakil and Saad, Mohammad Rafiqi and Abdul Ghaffar Cheong, Mohamad Haizal (2018) Cake lapis with stevia / Muhammad Shakil Mohamad, Mohammad Rafiqi Saad and Mohamad Haizal Abdul Ghaffar Cheong. [Entrepreneurship Project] (Unpublished)

Abstract

Stevia's Cake Sdn. Bhd. was found in 2016. This cake is very different with the other cake because the ingredient in this cake we do not use a sugar when making it. The Stevia's cakes are the name of the Stevia's tree that produced to replace the sugar content in this cake. Now days, we can see many of the cake outside their use a lot of sugar when making it, and we already know that sugar a not good for our health. Other than that, the content of sugar can make the taste of the cake very particularly sweet compare using the Stevia's. This cake also made by our factory in some flavour such as Vanilla in the beginning but after that we variety some of flavour such as Oreo, Banana Pandan, Blueberry, Chocolate and Banana. "Stevia's Cake" will be located in Jalan Hang Tuah, 75300, Melaka as it the best place for customers to come as if the customers want to taste our Stevia's cake. We are sure the customer will feel satisfied after try our cake because the taste more delicious then cake used sugar. We define our customer is from 20 - 60 years due stress of working that they are having so usually they would want something light, delicious and more important healthy. Then, we compete directly with Secret Recipe, Italy Bakery, and Kings but our products is unique and much more superior that the others because our products is newly improvised and never been portrayed in this kind way. We also have a competitive advantage because of our products has its own target audience and fans in Malacca also the tourist in who come here. Last but not least, that we expect to next 5 year are we want our company known in Malaysia and become cake major producer that does not use sugar as the sweetener. Furthermore, we also want to expand our company by opening cake shop for every state and also add more factory make cake we in Sabah and also Sarawak.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohamad, Muhammad Shakil
2016688938
Saad, Mohammad Rafiqi
2015520958
Abdul Ghaffar Cheong, Mohamad Haizal
2015691126
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: cake, lapis, stevia
Date: August 2018
URI: https://ir.uitm.edu.my/id/eprint/45840
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